Work Experience
Head Baker / Bakery Manager: Eataly NYC Downtown
February 2019 – present
Boulanger: L’Atelier de Joel Robuchon | NYC
October 2018 – February 2019
Bread Baker: Del Posto | NYC
October 2018 – February 2019
Pastry Assistant: ALMA Scuola Internazionale di Cucina Italiana | Colorno, Italy
April 2018 – September 2018
Assistant for the inaugural edition of the Italian Modern Pastry Program for international students, led by Chef Docente Alessandro Masia.
Baker: Panificio Perino Vesco | Torino, Italy
September 2017 – January 2018
Andrea Perino sognava una bottega in cui poter lavorare una delle arti più antiche, e farlo a modo suo. Ed è così, tra sogni e farina, che nasce il panificio Perino Vesco: un laboratorio della panificazione, una casa dell'arte bianca che tutti giorni accompagna Torino con il profumo del pane.
Cook: Ristorante Sotto L’Arco at Villa Aretusi | Bologna, Italy
March 2016 – August 2016
In un’elegante struttura che risale al ‘600, un tempo dimora del pittore bolognese Cesare Aretusi, trovano spazio la nuova trattoria con cucina tradizionale ed il ristorante gastronomico, guidato dal giovane chef Alessandro Panichi, all’attivo un’esperienza in grandi cucine internazionali. La carta, in costante evoluzione, propone alta cucina di ricerca tra novità e tradizione.
Director, Digital Strategy: Serino/Coyne | NYC
January 2011 – September 2015
SERINO/COYNE is a full-service advertising agency specializing in entertainment and theatre-related accounts. It is part of Omnicom Group Inc., a leading global communications company.
Responsible for successfully incorporating technology and insights-driven initiatives into the overall structure and culture of the nation’s preeminent advertising agency devoted solely to live entertainment, and developing and maximizing the firm’s knowledge, abilities, and success in the digital sphere.
Provided strategic oversight, user experience advocacy, and project management on multi-million dollar integrated advertising, social, and web campaigns for Broadway productions and performing arts organizations. Clients included The Book of Mormon, The Phantom of the Opera, Disney Theatrical, The Tony Awards, and The Metropolitan Opera.
In Fall 2013, proposed and taught a 12-week Digital Professional Development curriculum for senior agency leaders that led to the development and implementation of an agency reorganization, the introduction of the Insights department, and a large-scale database project to leverage the agency’s 37 years of media and sales metrics.
General Partner, Director of Media Platforms: Art Meets Commerce | NYC
January 2010 – December 2010
Art Meets Commerce is a full-service new media solutions firm specializing in the arts and entertainment field.
Led the inception of a business unit focused on consumer-facing projects such as the iBroadway iOS app. Directly supervised the integrated design team. In December 2010, Art Meets Commerce merged with Serino/Coyne to become the core of their digital practice as the result of a multi-million dollar acquisition by Omnicom Group, Inc.
Design Manager: Art Meets Commerce | NYC
January 2009 – December 2009
Managed a team of interaction and graphic designers to create the visual identity and cross-platform advertising campaigns for Broadway, Off-Broadway, and non-profit entertainment accounts. Clients included Fela!, Lombardi, Rock of Ages, Stomp, and The Miracle Worker, for which I supervised the development of the first WCAG-compliant Broadway show website in partnership with leaders in the Deaf and Blind communities in NYC.
Designer & Developer: Art Meets Commerce | NYC
March 2008 – December 2008
Designed and built websites, landing pages, social apps, and print/web advertising creative for theatrical clients, including the first standards-compliant site for Broadway, and the first mobile-optimized site in the industry.
Front End Designer & Developer: Brightspark Consulting | Dublin, Ireland
June 2007 – December 2009
Brightspark Consulting specializes in killer content, engaging social media and beautiful websites.
Designed and developed websites for numerous large corporations and non-profits in and around Ireland. Projects included Honda Motorcycle, Ecogroup, Kanchi Network for Disability Awareness, and The National Association of Youth Drama.
Education & Training
ALMA Scuola Internazionale di Cucina Italiana: Corso Superiore di Panificazione Moderna
ALMA Scuola Internazionale di Cucina Italiana: International Culinary Program
International Culinary Center: International Culinary Program
Trinity College: B.A., Magna Cum Laude in Theatre; Minor in Gender Studies; Phi Beta Kappa
Omnicom University: Advanced Management Program (Harvard Business School professors)
IDEO U: Insights for Innovation Online Course
Design Kit: The Course for Human-Centered Design (Ideo.org, Acumen)
Language Skills
Italian: Full Professional
English: Native Speaker